Talent? It’s not enough on its own

““If you want to be at the top of your game in terms of sporting performance, nutrition plays a fundamental part, especially if you end up playing a match that lasts four hours. If you are not well supplied with energy, you’ve lost before you've even begun. An athlete's life is based on healthy eating. I don’t follow a particular diet, but as I’ve grown I have also matured in terms of knowing what to eat before or during a game.””

The world of business and the world of sport. In addition to the metaphor of victory, with countless new goals and results to be achieved, the Parmacotto Group promotes the values of a healthy and balanced lifestyle, focusing on all-round well-being. Just like in a company, in sports it takes more than talent to get you through. The ability to manage and bring out individual qualities is a fundamental feature of a #CarattereVincente. The Parmacotto Group chooses to support young athletes who prove themselves time after time by confronting new challenges each day.

Lorenzo Musetti, the rising star of Italian and international tennis, is the new sporting face of the Parmacotto Group: young and full of potential, he represents the most authentic values from the world of sport, particularly for young people. The Group and Lorenzo Musetti share a long list of values. For both, as virtuosos of outstanding quality constantly pursuing good things, being able to innovate is an essential prerequisite for success.

Because sometimes “A winner is a dreamer who never gives up”, to quote Nelson Mandela. 

And this is, perhaps, the secret of a #CarattereVincente.